Product Manager
Harsh Kankaria · Ex-Zomato · Co-founder · IIT Delhi
I turn ambiguous problems into shipped products. I live in the space between user empathy, data, and engineering trade-offs — and I thrive when zero becomes one.
5+
Years of product & analytics experience
14
Products shipped end-to-end
10M+
Users across products I've worked on
8%
Checkout conversion lift (Zomato A/B test)
How I think about product
My mental models, distilled from building products across B2B SaaS, consumer apps, and high-traffic platforms.
Problem before solution
I spend disproportionate time in discovery. A well-framed problem is already 40% of the solution. I use Jobs-to-be-Done, user interviews, and data triangulation before writing a single spec.
Outcome > output
Roadmaps ship features; great PMs ship outcomes. I anchor everything to a north-star metric and tie each initiative to a measurable hypothesis before it enters the sprint.
Opinionated, not precious
I form strong views quickly from evidence, share them clearly, and update them faster when I'm wrong. Bad ideas should die in review, not in production.
Ruthless prioritisation
I use RICE and impact/effort frameworks, but the real skill is saying no loudly enough that the team feels the focus, not the constraint.
Case Studies
Three product problems I've owned — from discovery to impact.
Reducing Billing Friction for Digital Agencies
Problem
Digital marketing agencies were stitching together spreadsheets, WhatsApp messages, and manual invoices to manage client billing — leading to errors, delays, and churn.
Approach
Ran 8 discovery interviews with agency owners to map the billing workflow. Identified the core pain: no single source of truth for hours-tracked → invoice raised. Built AccountX with a time-tracking → billing → payment flow, shipped an MVP in 6 weeks.
Impact
- 60% reduction in time spent on billing per client
- 3 agencies onboarded in the first month post-launch
- NPS of 72 after 90-day cohort
Checkout Funnel Optimisation at Zomato
Problem
The checkout funnel showed a consistent 18% drop-off between cart review and payment confirmation on mid-tier Android devices — disproportionately affecting Tier 2 & 3 users.
Approach
Segmented drop-off by device, OS, and network. Identified that the address selection step caused the most friction on low-RAM devices. Worked with engineering to lazy-load the map component and simplify the address confirm CTA. Ran an A/B test across 2% traffic for 2 weeks.
Impact
- 8% improvement in checkout conversion for the test cohort
- Shipped to 100% of users in the next sprint cycle
- Estimated incremental GMV impact: ₹4–6Cr/month
Building Whisp — AI Book-Notes App
Problem
Avid readers lose 80% of key ideas from books within a week. Existing apps either require too much manual effort or surface highlights without context.
Approach
Did a Jobs-to-be-Done analysis across 20 readers. Core job: "When I finish a chapter, help me lock in the 3 ideas I want to remember." Built an AI-powered capture flow (highlight → tag → summary) with a weekly spaced-repetition digest.
Impact
- Launched beta with 120 users, 42% weekly active
- Average of 9 notes saved per session
- 4.7/5 satisfaction on the "I feel like I retained more" survey question
Experience
Built a full-stack digital presence platform for SMEs — from zero to paying customers. Owned the entire product lifecycle: discovery, design, development, launch, and iteration.
- Defined product vision and 12-month roadmap across web, social, and marketing verticals
- Shipped 14 client products end-to-end, iterating based on weekly retention reviews
- Designed and launched AccountX — an accounting SaaS for digital agencies — reducing billing time by ~60%
- Led a cross-functional team of 4 (design, dev, marketing) using Agile sprints
Worked in Zomato's growth org, driving data-informed product decisions across the user acquisition and retention funnel.
- Built and maintained funnel dashboards tracking 10M+ MAU, flagging drop-offs that led to 2 sprint iterations
- Collaborated with PMs to scope A/B tests on checkout flow — one experiment improved conversion by 8%
- Automated weekly reporting pipelines (SQL + Python), saving ~6 hours/week of manual work
- Surfaced cohort insights that directly shaped the loyalty programme redesign (Q3 2022)
Projects
Products I've built from zero — each one a real problem, a shipped solution.
AccountX
Wave Link
Toastmasters Voting
Whisp
Mannat
Hover to pause · swipe or use arrows · click centre to visit
Skills & Toolkit
Product Strategy
Execution
Analytics & Data
User Research
Tech & Design
Soft Skills
Education
Strong foundation in systems thinking, algorithms, and problem decomposition. Active in the entrepreneurship cell and product / design clubs.
Let's build something together
I'm actively exploring senior PM and product leadership roles. If you're looking for someone who brings founder-level ownership, data fluency, and strong execution habits — I'd love to chat.